Kraft Foods and B/Ferraz advertising produced a show at Anhembi Lounge in order to celebrate the 100th Anniversary of Lacta as a brand. Artists Ivete Sangalo, Luan Santana and Tiaguinho took part in the event. The stage was assembled in such a way as to re-create the tablets of a huge chocolate bar. Bijari created a series of projections mapped over this surface. The product-related projections turned out to be a more intense and funny experience for the audience.