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The participation of Pepsi at Rock in Rio 2015 was a challenging project; following the slogan “Pode ser Épico” (“Can be Epic”), Pespi proposed to turn the experience of participating in the event into an epic moment for its audience. In partnership with the creative Wado Gonçalves and the agency Gael, Bijari developed an incredible brand experience creating the visuals for a karaoke stage shaped as a giant can made with LED. Pepsi was the most mentioned brand in social media during the event and it was pointed as a leading brand highlighted for its ability to relate intensely and provocatively to the public.