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New Millen, one of the biggest Brazilian companies of sports supplements, participates in the Arnold Classic, the most important multi-sport event in the country. For the 2017 edition we created an immersive experience, the New Millen Sensate: the public entered into a LED octagon and became part of an audiovisual experience that represented the universe of the brand - challenges, achievements and performance. During the 3 days of the event, more than 7,000 people passed by the New Millen booth to discover this innovative space.