Natura is launching a new store network, an important change to its marketing model.
Within this context, it was requested to develop a video-mapped project as communication support for the new stores. The goal was to create a communication integrated into the architecture of the store, with the possibility of updates and adaptations of the system to the different formats of the store. The system was inaugurated in a pilot store, at Shopping Morumbi, São Paulo, and counts with 4 show-throw projectors remotely managed. Bijari developed the technical project, the implantation of the system and the creation and production of the videos.