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The project "Dirija Minha História" (direct my story), part of the launch strategy of of the new Ford Ka, was proposed as telling stories of real people that transformed their lives. In partnership with JWT agency and the film producer Sentimental amog with BijaRi, 5 films were produced using a new technique in Brazil: video mapped studio with the projection of dynamic scenarios that enabled the interaction of the actors and the capture of plans in sequences. The technique resulted in films with poetic and contemporary language.