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For Claro's stand in the Olympic Games of Rio 2016 Bijari developed an activation based on augmented reality that provided the audience with a fantastic ride through the different Olympic arenas. When entering the space, the visitors were immersed in a tour, interacting with characters from the games. Once the experience was over, they received a picture of themselves taken during the activation as well as a gift to post in social networks. More than 20,000 people could take advantage of this experience during the games period.

Agency: VZA