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Art direction and graphic id for the Apex Carnival lounge in Rio de Janeiro 2013. The art direction was inspired by brazilian natural landscapes as backgroung for displaying the economic sectors Apex-Brasil 2013 agency is investing. The landscapes snapshots, like that one from Morro do Pai Inácio in Bahia, were vectorized and transformed into digital topographies without withdrawing from our carnival colourfulness. There were produced scenographic plotters, lenticular and volumetric pannels in which were projected mapped animations following to the art direction guides.