To publicize the Nivea Sun line in a surprising way, we useD the blue balls of Nivea (a brand icon) to fill in a structure shaped as a whale, which appeared in the beach on a sunny morning. The structure, formed by bamboos and fully recyclable, aroused the curiosity of bathers, who were able to share content using the hashtag of the campaign. At noon, the whale began to be emptied and the public could take the beach balls as a souvenir. Around 8,000 balls were distributed during the action.
Scenography: Catum Cenografia
Videocase: Kana Filmes