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The event TEDx SP had female empowerment as a main theme. The principal sponsor was Activia, a brand of Danone, which focuses its main activities on feminine topics. To carry it out, Bijari, in partnership with the agency Salve, developed an interactive stand with different activations to the brand. The visitors had access to institutional content through a high definition panel that simultaneously presented a tag cloud with the tweets and Instragram posts related to the event. As a complement, participants had to availability a photo booth that took pictures with the thematic and phrases of the event. Beside taking it as a souvenir, visitors could share it directly on social networks.